Bright needed a bold, distinctive brand identity to stand out in the crowded learning platform space. As the Senior Designer, I led the art direction and design system, crafting a visual identity that captured attention and reinforced Bright’s innovative approach to education.

The design centered around a vibrant yellow pillar, symbolizing a cursor in constant motion—ready to type, learn, and progress. This dynamic element, paired with human-centered photography, created a modern, engaging, and forward-thinking aesthetic that resonated with Bright’s audience. The results speak for themselves—Bright quickly became one of the most engaging brands in its category, securing high-profile partnerships with companies like Aetna and completing a record-breaking investment raise.

This project reflects how strategic design thinking with compelling visuals, not only look great but drive real impact.

2023

Visual Identity
Art Direction
Branding