I led the design and development of EMG’s new website as part of a comprehensive brand refresh for this Melbourne-based, strategy-driven creative events agency. Every touchpoint—from digital to print—was carefully reconsidered to align with the updated brand identity.

Designing internally presents unique challenges, particularly the risk of creating for ourselves rather than the audience. To stay true to the brief, we conducted regular workshops with key stakeholders, ensuring the new visual direction resonated with both the team and the business.

The result was a bold, refined identity and a website that not only captured EMG’s vision but also reinforced its reputation as an industry leader.

2019

Creative Direction
Art Direction
Logo Design
Visual Identity
Website Design
Brand Strategy
Motion
Video