EMG

EMG is a Melbourne-based, strategic-driven, end-to-end creative events agency.

Our task was a complete brand refresh; anything with a logo had to be considered and updated. My role was to lead the design and development of the new website.

Working on a new brand internally, you can easily fall into the trap of designing for yourself. To overcome this, we held regular workshops with key people to ensure we remained faithful to the brief.

In the end, we settled on a look and feel that was popular with both the team and the business.

2019

Creative Direction
Art Direction
Logo Design
Visual Identity
Website Design
Brand Strategy
Motion
Video