As Senior Creative, I played a key role in bringing Van Gogh Alive to life—the world's most visited immersive experience, with over nine million visitors across 100+ cities. This groundbreaking production delves into Van Gogh’s prolific decade (1880–1890), interpreting his thoughts, emotions, and creative process during his time in Arles, Saint-Rémy, and Auvers-sur-Oise, where he produced many of his masterpieces.

Collaborating with two other senior motion designers, we each took on different chapters of the show, crafting bespoke animations and effects that transformed Van Gogh’s iconic works into a breathtaking, large-scale experience. Designing at this scale required a unique creative approach—stepping back to think big, beyond conventional motion design.

Beyond the creative, this production demanded extensive technical problem-solving. We pushed hardware and software far beyond their original capabilities, troubleshooting complex challenges to ensure the seamless execution of this visually and emotionally powerful experience.

2020

Creative Direction
Art Direction
Permanent Installation
Touring
Motion
Digital
Signage
Environmental