evokeAG., a pioneering two-day international technology event for the food and farming industry, my role evolved over 12 months to meet the needs of Australia’s first event of its kind. I was responsible for designing and developing a custom website, ensuring it was regularly updated with fresh content and new functionality to inform potential customers and attendees.

Alongside the website, I spearheaded a comprehensive marketing campaign, creating and curating content, including videos, to be shared across all social channels. I also developed large-scale motion content for display on three LED screens, amplifying the event’s impact.

During the event itself, I played a key role in managing an on-site video editing and production team while collaborating closely with the Creative Director and technical team to make real-time updates to plenary sessions—ensuring a smooth flow during rehearsals and between sessions. This dynamic role required adaptability and a keen ability to deliver high-quality content under pressure.

2019

Creative Direction
Art Direction
Event Design
Conference
Logo Design
Visual Identity
Website Design
Brand Strategy
Motion
Video