I served as the Campaign Design Lead for the Break the Record campaign, a groundbreaking initiative by Together for Girls and Guinness World Records addressing the global prevalence of childhood sexual violence. I designed the printed book, which was structured to engage readers with critical data and practical solutions, using a visually impactful style inspired by the contrast between childhood innocence and the gravity of the issue.

Additionally, I created the conference installation, a giant walkthrough experience of the book’s key content, which confronted summit delegates and encouraged their commitment to meaningful action. The campaign reached over 10 million people in 197 countries, broke a Guinness World Record, and secured commitments from 119 governments to prevent violence against children.

2024

Creative Direction
Art Direction
Campaign
Motion
Digital
Signage
Environmental